Tag Archives: launches


Today, I’m launching my new book, Going for Broke. Sadly, you are not invited. But don’t take b537a-gfblargeit personally, because no-one is invited. This time around, I decided that a launch party was beyond me. That doesn’t mean that the book isn’t launched, though. In fact, I’m launching it right here, right now.

Imagine, if you will, some hardwood floors, some overstuffed couches, a balcony overlooking the street. Picture a room full of enthusiastic friends and some random people who just wandered in from the Fremantle night. Imagine some gourmet pizza, a bar in the corner, a ‘kids table’ left sadly unappreciated while my target audience instead heckle passers-by from the balcony.

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Launch Thoughts

A few people have been asking about my launch – why I did it, how it went, would I recommend it to other first-time authors, and so on. So I thought I’d post here a little post-mortem I wrote for the digital newsletter Pass It On. I loved my launch! We could certainly have been better organised, but there are some things you only learn by doing, and that’s part of the fun.

 “Launching Yourself (or, what I learned at my DIY launch so you don’t have to)”

1. Advance Planning

Have a range of possible dates and look into any other events that might be on around the same time. If there’s a festival or similar event, you may be able to piggyback your launch on this, sharing costs and publicity. On the other side of the coin, you might end up clashing with another launch or important book-related event that will affect turnout to yours.

Work out what you want from your launch. There’s symbolic value, a kind of punctuation, in a first-novel launch, drawing a line of sorts between your pre-published life and your sparkling new career (heckling to a minimum, please!), but it can also serve a number of important functions. I wasn’t able to make any decisions with regard to who/what/when/where/how until I’d worked out what those were for me. In my case, the goals were:

Celebrate the book! Mark the occasion with friends, family and colleagues. Kick back and grin. Say ‘huzzah’.

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Annabel, Again was officially launched on Tuesday this week. Julia Lawrinson did a fabulous job of making me sound more impressive than I could ever hope to be (as a speechwriter by day, she’s all about the spin!). I spent most of the night with my head down signing books, but am told things went swimmingly outside my little corner of the room and that a good time was had by all.

Olivia and Anna were there on the night (or at least, their namesakes – hi girls!) and a marvellous crowd of friends, family, industry folk and random people who wandered up the stairs to see what all the fuss was about helped me celebrate Annabel in fine style.

Thanks again to all who made the trip out on a balmy ‘winter’ Fremantle evening. My task now is to try and get around to actually catch up with all those I didn’t get a chance to chat with on the night (everyone!).

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